Product designer / UX researcher

Product decisions made visible.

I shape product experiences by making the path visible: research, assumptions, interface decisions, prototypes, and the evidence that helps teams move with confidence.

12+
Product launches
4 yrs
Designing for growth
92%
Usability clarity score
Research lead
Product team

Case study frame

Problem to proof

Start with what changed for the user.
Show the messy middle.
Outcome before artifact.
Evidence wins

Process

From open question to useful product decision.

01

Frame

Turn a fuzzy brief into product, user, and evidence questions worth answering.

02

Map

Lay out journeys, decision points, assumptions, and places where people get stuck.

03

Prototype

Create enough fidelity to test behavior, hierarchy, language, and product flow.

04

Measure

Ship with learning goals, success signals, and a clear next iteration.

About

A practical designer for ambiguous product spaces.

Design point of view

I like shaping products from the inside out: understanding behavior, simplifying the flow, and giving the final interface a strong sense of rhythm and precision.

Toolkit

FigmaProduct strategyUser researchJourney mappingWireframingPrototypingDesign systemsUsability testingInformation architectureResponsive UX

Contact

Ready to turn the next ambiguous brief into a clearer experience.